Raw Urban
Sturdy & Chic
The roots of Raw Urban decor can be found in New York when a lot of industrial buildings such as old factories and warehouses were converted into living spaces in the 1960s. This style is still a trend, however this year ´less is more´ when it comes to a Raw Urban look where authenticity is a must. Sturdy and chic is the new revised trend, more sophisticated accessories and softer furnishings combined with raw and basic elements ensures a more luxurious yet sturdy finish.
Back to basic principle
This year´s trend are natural stone flooring, walls and even kitchen cabinet doors, not only stoneware but also wood. This basic concept fits perfectly within a Raw Urban decor due to still keeping it industrial but upscales the look with the use of smooth vs rough, textile vs concrete, old vs new and marble vs glass. Large statement making pendant lamps or steel cabinet and shelving units are perfect to incooperate with this finish, it adds atmosphere with the use of warm colours and home accessories such as rugs, plaids and cushions with geormetric patterns.
